Email Marketing – Hints and Tips on What and What Not to do General e-marketing recommendations Use good data. Only rent or buy email addresses that have a verifiable opt-in status. Response rates are generally 10 times greater using good opt-in data. Keep the message simple. Email should be seen as a means to an […]
Fake Microsoft Calls There’s a scam going round at the moment. It’s been going round for a few months, but it seems to have suddenly resurfaced. People are being called by someone claiming to be from Microsoft support. The say that your computer has reported errors and they they are here to help. HANG UP […]
It’s Not My Fault This Time Either! Two news items caught my eye today – Google breaking privacy laws (BBC article) and BT’s broadband network falling over again (PC Pro article). Google “inadvertently” collected private data (including passwords) from unsecured WiFi connections. At least you know they’ve done it and are going to ditch the […]
It’s Not My Fault! On Sunday night, a fire swept through a Japanese restaurant in Leicester. Stretches of Granby Street and Charles Street had to be blocked off and there was disruption to neighbouring businesses, many of which were unable to open on Monday (full story from Leicester Mercury and BBC). The interesting bit here […]
10 Things to Do Immediately After a Networking Event Good networking isn’t just about meeting people on the day or building relationships through multiple networking events. Here are 10 things to do immediately after attending a networking function (conferences, seminars, business clubs). 1. Send email. Don’t wait for the next day (unless you’re getting back […]
Securing data on your PC This morning I spoke at a 4networking meeting in Leicester about securing data on your PC. This post expands on that a bit and includes links to relevant websites to flesh it out a bit. Over recent years we’ve heard of people (mostly government!) leaving laptops on trains, in taxis […]
Top Ten Reasons To Use Cloud Backup Ease of use – the simple set and forget features of the software mean that you simply choose what you want backed up and when. On demand or on a set schedule your data is automatically sent to our two data centres Cost – full data protection for […]